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photo by Barb Cameron Photography |
We LOVE flowers! They have such an impact on a wedding and
the options of colours, varieties, and combinations are endless. We could plan weddings until the end of our
days (and we intend to) and never use same floral arrangement twice! Today on
the blog, the extremely talented Erin of Full Bloom Floral Design
shares some wise facts about planning your wedding's florals, including what to
expect for cost. Erin gives some great advice on how to be realistic and what
you are paying for when you hire a florist. Read on!
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photo by Union Eleven |
People
often ask me how I got into Floral Design, and I say “it just happened; I fell in love.” I never was one of those people who knew what they wanted
to be. I floated around, moving from one thing and place to the next. I slowly
got into floral design years ago in Vancouver when I lived there and I began to
see that I had finally found my passion, something I loved to do and that I was
really good at. I then had the amazing opportunity to learn from an incredible
floral artist, Hitomi Gilliam, who resides in Vancouver. I took many workshops
and went to the Advance Floral Design School. The rest is history and I am
thankful every day that I am able to do what I love and to share it with
couples on one of the most important days in their lives.
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photo by AMBPhoto |
Choosing
your wedding flowers should be one of the most exciting parts in planning your
wedding. But before you meet with any florist, I wanted to share some inside
information with you about how pricing works and what you need to know before
booking your florist.
1. Consider Your Wedding Flower Budget
Not
everyone knows how much flowers cost...actually most people that come to me don’t, which is okay. However, when you go to your initial
consultation, it is really helpful for any florist if you have a “rough” budget of what you can spend
in mind and share that with the florist. That way, we can tell you what you can
get for that budget. Typically a good
budget for wedding flowers would be anywhere from 8% - 11% of your entire
wedding budget. Of course, this depends on how important flowers are to you
and how you see them fitting into your overall vision. Any florist should be
able to let you know what is possible with the budget you have given and they
should be realistic about what you can and can't have. If you check out the information section of my
website you will see a few helpful articles about centrepiece and bouquet
pricing.
On average, my clients pay the following for their wedding flowers:
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photo by Barb Cameron Photography |
Bridal
bouquet:
$165 to $200
(or more depending on flower types and size)
Bridesmaid
bouquets:
$95 to $150
Boutonnieres:
start at $17 (I use
magnetic pieces for attaching to lapels)
Corsages:
$35 or more for
pearl wrist bracelet with florals
Altar
pieces at church:
Start at $300 -
$500 each
Pew
markers:
Start at
$25 each
Centrepieces:
LOW
centrepiece starts at $65 to $125 per table
TALL
centrepiece starts at $125 to $200 per table
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photo by AMBPhoto |
The cost
of centrepieces is tricky to average as it depends on if it is a modern
minimalistic design, something garden-inspired with greenery or something with
all flowers and no filler/greenery. Tall vases are usually larger and you need
to create volume to keep the arrangement in proportion with the vase.
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photo by Photolux Studio |
I am
always straight forward with my clients as to how I charge. It should be a
standard recipe for any florist. The only thing that might fluctuate would be
the labour charge. My pricing works like this:
Cost of
Flowers + Supplies + 15% to 25% Labour = Total cost of arrangement*
*The cost
of any vase rental is extra.
For
example:
Here is a
typical picture of a centrepiece that a bride will show me that she would love
to have at her reception. Count the flowers on one side and then AT LEAST
double them to account for the other side.
I can see at least 30 stems of
hydrangea (which means at least 60 stems of white hydrangea) and about
25 roses in total.
60 stems
of white hydrangea x $6 per bloom (or more at times) = $360
25 stems
of white roses x $3 per bloom = $75
Total
cost for flowers = $435
Labour =
$65 (this labour is for designing and processing flowers and prepping)
Supplies
= $10 (for designer dish and foam)
Vase
rental = $20
TOTAL
cost for centrepiece = $530 per table
(Yes,
some people pay this or more for centrepieces...but on average, they do not.)
Again,
the average centrepiece I do is about $150 - $200 which means the size is
significantly smaller than that picture, but still a good size.
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photo by MIV Photography |
2. Establish a Vision
Start
thinking about how you envision yourself to look on your wedding day and the
overall look and feel of your wedding. Your venue and dress play a big part in
this. For your flowers, do you see something full, lush and romantic, or
something more on the rustic and organic side? Colours: do you see soft neutral
tones or vibrant and bright? Is the style classic elegance or modern and minimalistic?
Pinterest is a huge online tool and resource for many brides that come to me.
Showing your florist inspirational pictures that best reflect what you see for
your day is a big help.
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photo by Photolux Studio |
3. Find the Right Wedding Florist
Choosing
the right florist is so important. You want to feel at ease and know that your
wedding day vision will be executed perfectly. I get most of my business by
referrals from venues and other wedding vendors that have seen my work over the
years and that have worked closely with me.
I feel it
is so important to look closely at the past work that your florist has done to
see their style and what flower types they like to typically use. Some florists
are very versatile and can design anything from modern to classic elegance. I
think what most sets florists apart is the type of flowers used (there are a
few I just won’t use in wedding work as I don’t feel they are appropriate) and the colour composition.
Make sure that the photos that the florist is showing you is their own work and
not something they found online.
And don't
forget personality! You want to feel comfortable with all of your vendors and
know they are happy to get your business and truly excited for your big day.
Honestly speaking, there have been a time or two when I have felt that it wasn’t the right fit between myself and a couple. It doesn't
happen often, but it has and the best solution was that they find another
florist that could connect with them and create their vision.
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photo by MIV Photography |
We all
know that weddings are expensive and trying to cut costs where you can is
important. However, I believe in “You get what you pay for” and that if you choose your vendors solely based on price
then you ultimately won’t be happy in the long run.
Choose your vendors wisely!
Don't forget to check our Full Bloom's portfolio. We
work with Erin regularly and cannot say enough about how talented she is. Not
to mention, she's always game to let her creative juices flow and try something
new.